#Ads :

In simple terms, an Ad is a tool that enables us to connect with our target audience to accomplish a particular task within a set budget.

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There are three basic types of Google Ads:
•    Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
•    Display Network campaigns – usually in image form, these ads appear on websites or apps that your customers visit
•    Video campaigns – usually 6-15 second videos, these ads show right before or during YouTube content

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#MetaAds :

A visual advertisement is relevant to the search query that appears on the search engine results page. It specifically allocates for the Meta Platforms to create leads and targets the advertisement to the user's interests based on the phrases in the search text.