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1. Artificial Intelligence

Although the term "artificial intelligence," or AI, may seem paradoxical, it is clearly making our society smarter by automating business processes, developing technological innovations, and increasing productivity. AI, once the stuff of science fiction, is now beginning to subtly influence our daily lives.


2. Personalised and Predictive Targeted Content

AI may be used to acquire more information about prospective customers in addition to using chatbots to respond to inquiries, and it can then utilize that information to forecast future behaviour and provide more highly specialized content. That information might be sent by email, dynamic content on a website, or the chatbot mentioned above. That's because AI may employ dynamic content and determine that material based on previous consumer behaviour to provide the appropriate email message at the appropriate moment.


3. Image Recognition Technology

In IRT we have image recognition software as an AI tool businesses can use to improve the customer experience. Image recognition has been around for a while, and you’ve probably experienced it on a platform like Facebook when a friend was automatically tagged in a photo you posted. Image recognition software also helps to personalize customer experiences. For example, major retailers Like Amazon.in, an app that lets customers upload a photo of an item in order to find something similar within Amazon’s inventory.


 
 
 

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